新作 | 香港希慎广场升级改造，打造铜锣湾潮流文化社区-建筑档案

东方之珠香港，以其独特的魅力吸引着世界的目光。而在这片繁华土地的核心地带 - 铜锣湾，地标商业希慎广场以“开创潮流”为主题的全面翻新和品牌重塑，带来创新的非标商业体验。

Hysan Place is a high-rise retail mall and office building located at the heart of the busiest retail district Causeway Bay in Hong Kong. Given the keyword “Trendsetter”, the commercial complex involved a comprehensive repositioning and rebranding campaign to create a new generation of retail experience beyond just shopping and dining.

对于希慎广场的改造，我们所追求的不仅是空间的革新，更是超越传统购物和餐饮的零售体验，亦是一种对城市态度的映射。

We aspire to provide visitors with an engaging experience that transcends traditional retail settings and capture the urban spirits.

伍兹贝格合伙人、全球商业设计负责人

叶浩辉 Billy Ip

作为潮流引领者，希慎广场的改造重点在于为新生代消费者提供一个位于繁华闹市中的相聚点，营造归属感、并鼓励创造和探索。走进希慎广场，你会发现这里已经不仅仅是购物场所，更是人们聚集、休闲和共创的社交枢纽，一个充满活力的城市社区。

The key objective of our design approach is to provide a space for community engagement, creativity, and exploration, particularly targeting a younger demographic.

项目针对不同楼层分阶段改造。

The project is divided into phases of different floor levels.

“映射城市态度”

A Reflection of Urban Attitudes.

四层原本未充分利用的半室外空间被改造为一个带有滑板设施的城市公共空间 Urban Park，成为城市中心一个充满活力的公共场域。这也可能是全球少有的位于购物中心内部的滑板公园。

原始的选材、街头文化的融入、后工业的设计风格，让这里区别于传统购物中心的形象，形成一种独特的 "城市态度"。

The underutilized semi-outdoor space was transformed into an urban park with skateboarding facilities, making it a vibrant and unique area for the public to enjoy in the heart of the city. The design is crafted with the concept of “urban attitudes”, achieving an urban vibe and streetscape through the application of certain rawness and authenticity associated with street culture such as the raw-looking bricks and metal, exposed wiring, and concrete structures. This skatepark is likely the only one of its kind within a shopping mall worldwide.

在四到六层的内部空间，伍兹贝格战略性地设计了一个新的中庭空间，旨在形成一个中央集会空间，用于举办包括街头文化市集、艺术展览、品牌推广、体育赛事和音乐演出等活动，凝聚人气，并实现多层零售空间在物理和视觉上的连接。

The interior of the fourth to six floors is envisioned to be a non-typical retail space. A new atrium space was designed on the fifth floor to form a central hub to connect through the multi-level retail space physically and visually, and most importantly to create an open hub where people can shop, hang-out and co-create through various events, such as street culture markets, art exhibitions, brand promotions, sports events, and music performances.

“延续地铁旅程”

An Extension Of The Train Station Journey.

B1和B2层的规划以“延续地铁旅程”为设计概念，旨在打造一个地下零售的新天地，体验一种不同于传统零售的互动旅程。这里汇聚众多小众潮流品牌、外摆和开放式餐饮，模糊了购物与餐饮的界限。我们的目标是让访客每一次的停留都成为一次新的发现，发现多元的生活方式和零售餐饮选择；一次新的相聚记忆，相聚共度美好时光。

The basement levels B1 and B2 were reimagined as an underground retail destination with a mix of retail brands, kiosks, and open F&B, blurring the boundary between shopping and dining. The spatial planning was redesigned to enhance the openness of visibility, circulation, and flexibility, creating a space for a sustainable urban lifestyle. The design concept is “an extension of the train station journey” which represents a unique and innovative approach to retail and leisure space planning. By aiming to evoke the vibrant and dynamic atmosphere of a train station where people can gather, socialize, dine, and shop, the concept aspires to provide visitors with an engaging experience that transcends traditional retail settings.

设计团队从城市轨道交通中汲取灵感，通过材料、色彩、造型和内饰细节的精心选择，营造出一种既现代又原始的城市氛围。榛子木、青铜金属、混凝土和赤土砖的结合，不仅赋予了空间一种奢华而实用的外观，更让人感受到一种真实而温暖的城市生活气息。

The combination of rich hazelnut wood texture, dark bronze metal details, concrete texture and raw terracotta bricks are selected to evoke a lavish yet utilitarian look and feel of urban train stations. These materials and colour palettes, highlighting the arc forms on columns and ceiling panels, and the bricks-like flooring details lend a sense of aesthetic authenticity to the space. The leather texture furnishing, and ambience lighting create a warm inviting atmosphere that encourages relaxation and contemplation.

“拥抱自然礼赠”

An Embrace of Nature in Buzz.

最新阶段的改造重新定义了从B3层至三楼的过渡空间。以“竹”这一诗意符号为核心，以“拥抱自然礼赠”为概念，呈现出震撼的视觉印象，亦是希慎广场创新精神的自然延续。

The most recent phase redefines the crucial threshold from B3 to the third floor. Centered on the poetic symbol of the bamboo tree, ”A Celebration of Nature in the Buzz” creates a striking first impression and a natural extension of Hysan Place’s innovative spirit.

设计通过当代抽象手法诠释竹子这一元素，采用100%再生竹木饰面，构建出富有韵律的垂直形态。面对空间局限，团队将天花板与立柱转化为沉浸式的层叠“森林树冠”，配合精心布局的灯光，投射出斑驳摇曳的叶影。每一种材料的选择都恪守可持续发展原则，实现了自然温度与都市精致的深度对话。

The design interprets bamboo through contemporary abstraction, using 100% recycled bamboo veneer in rhythmic, vertical forms. Faced with spatial constraints, the team transformed ceilings and columns into an immersive, cascading “forest canopy,” with strategic lighting casting dappled, leaf-like shadows. Every material decision honours sustainability principle, achieving a sophisticated dialogue between organic warmth and metropolitan refinement.

改造后的希慎广场，是一场潮流文化的蜕变，亦是一个全新的城市社区。它不仅成功地吸引了人流向上移动，也在为租户增加价值的同时，给购物者带来更愉快新奇的零售体验。伍兹贝格通过引人注目、激发社交对话的独特沉浸式体验，与希慎团队一起将“Urbanhood”理念化为现实，强化了希慎在未来城市零售与社区空间中创新领袖与潮流开创者的地位。

Collectively, the revamp has successfully attracted footfall and the attention of youngsters to the lower levels while giving the visitors a more pleasant retail and dining experience. Adding value to the tenants that helped regenerate and establish Hysan Place as a trendsetter in the industry. The design achieved an aesthetic look and immersive experience that captured passersby’s attention and injected new energy into the space bringing the “Urbanhood” vision to life, firmly establishing itself as an innovative leader and a true trendsetter in the future of urban retail and community space.