新作 | 杭州大厦，全新品牌形象升级“点亮”武林商圈-建筑档案

由伍兹贝格负责升级改造设计的杭州大厦AB座外立面、内院以及周边外环境圆满完工，作为武林广场核心地标的焕新工程，该项目以"点亮 Lighting On"为设计理念，通过创新空间重构与场景营造，重新激活商业价值。

近日，该项目还荣获万商俱乐部颁发的“2025年度城市更新改造创新项目”奖项。伍兹贝格全球理事合伙人梁阔 Kuo Liang 代表伍兹贝格领取了这一荣誉。

The renovation of the Hangzhou Mansion AB blocks - covering the façade, inner courtyard, and surrounding public realm - has been officially unveiled. Designed by Woods Bagot, this transformative project revitalizes one of Wulin Square’s most iconic landmarks. Guided by the concept “Lighting On,” the design reinterprets the commercial complex through innovative spatial restructuring and scenographic experiencemaking, reinvigorating its cultural and economic vitality.

Recently, the project was also honored with the "2025 Innovative Urban Adaptive Reuse Project" award presented by the Van Sound Club. Kuo Liang, Associate Principal at Woods Bagot, accepted the award on behalf of the team.

"杭州大厦的前瞻性改造愿景与我们面向未来的设计理念高度契合。"伍兹贝格全球高级合伙人、项目负责人翁捷表示，"继AB座改造后，我们对BC座的室内改造设计工作也在高效推进，将以前沿商业理念持续强化这一城市地标。"

"This renovation embodies our ethos of designing for the future," says Jean Weng, China Mixed-Use Sector Leade r . "Following the AB Block's transformation, we are progressing the BC Block interior redesign to solidify its contemporary identity through advanced retail concepts and seamless public experiences."

“点亮”街区

让商业与文化共生

在“点亮 Lighting On”的设计理念下，伍兹贝格团队在商场AB座通道之间巧置“点亮”的灯盒，形成步行T区联动外广场、后庭院，构建开放休闲街区与国际时尚媒体中心的直达动线，强化了商业与文化的共生关系。

At the heart of the redesign, the “Lighting On” motif is expressed through a series of illuminated glass boxes positioned between the AB corridors. These glowing elements form a pedestrian “T-zone” that seamlessly connects the exterior plaza and inner courtyard, integrating retail, leisure, and culture into a cohesive spatial experience. The resulting urban passageway fosters interaction between commerce and community, establishing a direct link between an open lifestyle street district and an international fashion media hub.

▲ 改造区域示意

▲ 改造策略示意

在空间价值再造方面，主入口以极简设计实现商业展示与酒店落客功能的无缝衔接，内院通过统一建筑语汇与暖色调，塑造高端商业氛围，东广场优化人车分流，充分释放奢侈品区的活动空间。

Spatial reconfiguration plays a key role in enhancing commercial performance. The main entrance adopts a minimalist design, creating a fluid interface between retail display and hotel arrival functions. The courtyard, unified by a warm palette and consistent architectural language, evokes a refined atmosphere of luxury. On the east side, circulation has been optimized with clear pedestrian-vehicle separation, expanding the activity zone for premium retail brands.

东侧视角上，磨砂玻璃灯盒以含蓄美学连接建筑实体，景观水景装置象征"财富源泉"。夜间通过智能灯光系统，实现建筑立面与艺术装置的动态交互。

From the eastern perspective, frosted glass light boxes subtly bridge the building’s solid volumes with refined visual rhythm, while the water feature symbolizes a “source of prosperity.” At night, an intelligent lighting system transforms the façade and art installations into an interactive lightscape, enlivening the city center.

城市界面融合

从“百货”到公共场域

本次改造设计尤为注重城市界面融合，保留部分原始墙面肌理，协调主力店品牌形象，优化消费动线等，精细化设计大大提升了商业效能，新增的弹性空间可灵活转换为秀场、艺术展陈等场景，配合绿色生态与技术集成系统，可全年承载商业文化活动。

The renovation emphasizes urban integration, preserving selected portions of the original façade texture while coordinating with flagship retail identities and refining circulation efficiency. Flexible event zones have been added, capable of transforming into fashion runways or art exhibition spaces. Supported by green infrastructure and integrated technologies, the project provides a sustainable platform for year-round cultural and commercial programming.

本次改造通过空间叙事重构，让历史地标持续生成价值，随着BC座改造的推进，期待杭州大厦的全新城市商业艺术生态再次“点亮”武林。

Through narrative-driven spatial renewal, Woods Bagot’s design ensures that this historic urban landmark continues to generate lasting value. With the BC Block renovation underway, Hangzhou Mansion is poised to once again “light up Wulin”—illuminating the intersection of commerce, culture, and design in the heart of Hangzhou.