@gmp

8月22日，由gmp·冯·格康，玛格及合伙人建筑事务所与中国建筑科学研究院联合设计的位于前海宝安中心片区的紫荆文化总部大厦项目开工奠基。作为紫荆文化集团投资建设的重点项目紫荆文化总部大厦将依托集团五大业务领域的丰富资源打造粤港澳大湾区文化交流新平台。

On 22nd August, the foundation stone was laid for the Bauhinia Culture Headquarters Building located in Qianhai Bao'an Central District, which is designed by the collaboration of gmp · von Gerkan, Marg and Partners Architects and CABR. As a key investment project of Bauhinia Culture Group, Bauhinia Culture Headquarters Building will build a new platform for cultural exchanges in the Guangdong-Hong Kong-Macao Greater Bay Area by relying on the rich resources of the Group's five business areas.

此次动工建设的紫荆文化总部大厦以文化门户、交流之窗为设计理念，集总部办公、产业发展、文化交流功能于一体，建成后将成为粤港两地文化交流的重要窗口，进一步承担起对外讲好中国故事的重要使命，打造更具国际影响力的文化品牌。

The Bauhinia Cultural Headquarters building is designed with the concept of - "gateway of culture, window of communication", integrating the functions of headquarters office, industrial development and cultural exchange. After completion, it will become an important window for cultural exchanges between Guangdong and Hong Kong, and further undertake the important mission of telling China's story well to the outside world, and create a cultural brand with more international influence.

紫荆文化集团是服务于中央对港、对外文化宣传工作的大型央企，集团立足香港、深耕大湾区、面向国际，重点发展影视产业、传媒资讯、出版发行、文旅演艺、金融投资等五大业务板块，是推动中外文化交流、促进中国当代文化和产业发展的主力军和国家队。组建以来，紫荆文化集团策划举办了一系列重大文化活动，获得港澳社会各界好评和国际舆论高度关注。（文章来源：宝安日报）

Bauhinia Culture Group is a large central enterprise serving the cultural publicity work of the Central government in Hong Kong and abroad. Based in Hong Kong, the Group is deeply engaged in the Greater Bay Area and is internationally oriented, focusing on the development of five business sectors including film and television industry, media information, publishing and distribution, cultural tourism and performing arts, and financial investment. It is the main force and national team in promoting cultural exchanges between China and foreign countries and promoting the development of contemporary culture and industry in China. Since its establishment, Bauhinia Culture Group has planned and organized a series of major cultural activities, which have won high praise from all sectors of Hong Kong and Macao society and high attention from international public opinion.