城市更新，有时不是从一栋楼开始。它可能先落在一顶棚子上。棚子遮不住夏天的阵雨，招牌在人群里找不到，摊主想挂个东西无从下手……

这些细微的“不合理”，日复一日地发生，却很少被真正解决。

这一次，我们想请你，用一个 2.5×2.5m 的棚子，给出答案。

#设计竞赛 #天目里国际街区 #城市更新 #天目里 #OōEli #茑屋书店 #市集 #棚子

Urban renewal doesn’t always begin with a building. Sometimes, it starts with something as small as a canopy.

A canopy that can’t keep out a summer downpour. A sign that disappears in the crowd. A stallholder with nowhere to hang or display their goods…

These small, everyday frictions happen again and again—yet are rarely addressed.

This time, we invite you to respond—with a 2.5 × 2.5 m canopy.

#DesignCompetition #OōEli #UrbanRenewal #Market #Canopy #TSUTAYABOOKS

这个春天，首届 LO CUS 天目里国际街区创意市集竞赛正式开启。

天目里国际街区面向全国公开征集 2.5 ×2.5 m 市集棚架创意方案，邀请建筑、室内、工业设计、展陈、景观等相关领域的设计师、机构与院校师生参与。

优胜方案将获得 45万元税前奖金（包含设计费、80套棚架制作费用及设计生产版权买断费用），并进入后续棚架的深化与落地。

This spring, the inaugural LOCUS Creative Market Competition for OōEli International District officially launches.

OōEli International District is now openly calling for innovative proposals for a 2.5 × 2.5 m market canopy, inviting designers, studios, and students from architecture, interior design, industrial design, exhibition design, landscape design, and related fields across China to participate.

The winning proposal will receive a pre-tax award of RMB 450,000 (inclusive of design fees, the production cost of 80 canopy units, and the buyout of design and production rights), and will proceed to the subsequent detailed design and implementation phase.

Road Poetry Festival

Meets OōEli International District

当路上诗歌节

遇上天目里国际街区

「路上诗歌节」不是一个传统意义上聚集在剧场或美术馆里的诗歌朗诵会，而是一场以城市为场域、以日常街巷为展线、以每一个行走其中的人为主角的公共文化事件。

□ 点击图片阅读： OPEN CALL | 首届路上诗歌节招募启动 !

展览、对谈、市集、表演四个单元，都将发生在天目里国际街区之中。

市集，则被界定为 “一种重新进入城市的方式”。

放在更大的城市语境中，天目里国际街区也有了更明确的位置。西湖区近年持续推进 “两镇六街区” 建设，天目里国际街区正是其中的重要板块。它所面对的，已经不只是一个项目本身的完成度，而是一处街区如何持续承接公共生活、组织内容、形成城市界面的命题。

□ 杭州天目里国际街区主题活动图源：杭州宣传网

2025年焕新亮相后，天目里国际街区以天目里为核心，联动周边约300余亩范围，串联北园、天目里、南岸三大公共活动空间。空间更新已经完成，接下来真正需要推进的，是街区如何被更好地使用，如何在日常中持续发生。

Road Poetry Festival is not a conventional poetry event confined to a theatre or museum. It is a public cultural program staged within the city itself, using everyday streets and urban routines as its exhibition ground, and the people moving through them as its protagonists.

Its four main components — exhibitions, talks, market, and performances — will all take place within OōEli International District.

The market, in this context, is understood as “a way of re-entering the city.”

Seen within a broader urban framework, OōEli International District also assumes a clearer role. In recent years, Xihu District has been advancing the development of the “Two Towns and Six Districts” initiative, with OōEli International District serving as one of its key components. What is at stake here is no longer simply the completion of a project, but how a district can continue to accommodate public life, organize content, and shape an urban interface.

Following its renewed unveiling in 2025, OōEli International District, centered on OōEli, now links an area of over 300 mu and connects three major public activity zones: North Garden, OōEli, and South Bank. The spatial renewal is in place. What follows is the more difficult task: how the district is actually used, and how it can continue to generate everyday life.

Why

the Market

为什么是市集？

街区的生命力，往往不体现在某一个节点活动，而体现在高频、开放、可参与的日常机制中。市集正是这样一种机制。它承接人流，激发停留，连接消费与交流，也让街区的内容从“被看见”走向“被参与”。

□ 图源：Urbhang BCN by Livelicity

对天目里国际街区而言，问题从来不是“有没有内容”，而是现有内容如何形成更稳定的空间经验。建筑辨识度、品牌基础、客群气质、公共空间品质，都已经建立起来；下一步要补足的，是让这些优势真正进入日常，让街区的活力以更具体、更持续的方式被感知。

市集是一个系统，棚架则是其中最基础的一层。

它关乎遮蔽、陈列、搭建、识别与动线，也直接决定摊位与街区之间的关系。很多时候，一场市集的气质，并不首先来自视觉宣传，而是来自人们走近摊位时的第一眼判断。

所以，首届 LOCUS 把题目落在 2.5×2.5m 市集棚架上。

The vitality of a district rarely lies in a single event. More often, it is sustained through everyday mechanisms that are frequent, open, and participatory. The market is one such mechanism. It accommodates foot traffic, encourages people to linger, connects consumption with exchange, and turns district content from something merely seen into something actively experienced.

For OōEli International District, the issue has never been whether there is content, but how existing content can be translated into a more stable and tangible spatial experience.

Its architectural identity, brand recognition, audience profile, and public-space quality are already in place. What remains to be strengthened is how these advantages enter everyday life, and how the district’s vitality can be felt in more concrete and lasting ways.

A market is a system, and the canopy is its most fundamental layer.

It shapes shelter, display, assembly, legibility, and circulation. It also determines the relationship between each stall and the district as a whole. In many cases, the character of a market is not first defined by promotional graphics, but by what people perceive in the instant they approach a stall.

For this reason, the inaugural LOCUS chooses to focus on the design of a 2.5 × 2.5 m market canopy.

LOCUS: OōEli Community

Micro-Space Program

LOCUS 天目里社区

微空间计划

「天目里社区微空间计划」由天目里 × 杭州天目里茑屋书店 × ArchiDogs 筑格传媒联合发起。

这是一个长期项目，将持续聚焦 “社区微空间” 命题开展征集与落地，形成 “发现 — 提案 — 落地 — 复盘” 的持续循环。

第一季聚焦市集棚架（2.5×2.5m）。后续命题将延展至导视与标识、街角座椅、遮雨设施、临时展陈单元、边角空间等方向。逐年迭代更新，构建可在创意园区推广的微更新方法库。

通过 Discover（发现）→ Design（提案）→ Deliver（落地）的闭环实践，我们希望让每一次小改变，都准确发生在“场所”上。

The OōEli Community Micro-Space Program is jointly initiated by OōEli × Hangzhou OōEli TSUTAYA BOOKS × ArchiDogs.

This is a long-term initiative. It will focus on one “community micro-space” topic, pairing open calls with on-site implementation, and building an ongoing cycle of discovery, proposal, implementation, and review.

Its first season focuses on the market canopy (2.5 × 2.5 m).

Season One focuses on market stall canopies (2.5 × 2.5 m). Future briefs will expand to include wayfinding and signage, street furniture such as corner seating, rain shelters, temporary exhibition modules, and underutilized edge spaces. The program will be iteratively updated year by year, building a scalable toolkit of micro-interventions for creative campuses.

Through a closed-loop process of Discover → Design → Deliver, the program aims to ensure that every small intervention happens precisely where it matters: in relation to place.

LOCUS

Competition Brief

首届 LOCUS

竞赛题目

本次竞赛面向全国公开征集 2.5×2.5m 市集棚架创意设计方案。参赛方案需具备可拆卸与便捷收纳的结构特性，优先考虑可持续材料与循环使用方式；同时应满足多场景、全年周期的市集使用需求，并在整体设计语言与空间气质上，与天目里国际街区的环境风格保持一致。

竞赛向建筑、室内、工业设计、展陈、景观等相关领域的专业设计师、设计机构与院校师生开放。所有符合条件的参赛者，均可按统一要求提交作品。

竞赛组委会将从投稿方案中遴选出 6 个优秀作品，进入线下市集展览与评奖环节。

这次征集关注的，不是抽象意义上的“城市更新”，而是一个能够被准确描述、也能够被真实验证的街区问题：

一个棚架如何回应使用，如何进入场地，如何与天目里的日常气质发生关系。

This competition is now openly calling for creative design proposals for a 2.5 × 2.5 m market canopy. The proposal should incorporate a modular and easily disassembled structure, with efficient storage solutions. Priority should be given to sustainable materials and strategies for reuse. The design must accommodate year-round, multi-scenario market use, while maintaining consistency with the overall design language and spatial character of the Tianmuli International Block.

The competition is open to professional designers, design firms, and students in architecture, interior design, industrial design, exhibition design, landscape design, and related fields. All eligible participants may submit entries in accordance with the official submission requirements.

The organizing committee will select six outstanding proposals from all submissions. These finalists will proceed to the offline market exhibition and the final round of judging.

This call is not concerned with “urban renewal” in the abstract. It addresses a district condition that can be clearly identified and concretely tested: how a canopy responds to use, enters a site, and establishes a relationship with the everyday character of OōEli.

LOCUS

Awards & Prizes

首届 LOCUS

赛制奖励

优胜奖（1名）

45万元（税前） + 优胜奖证书

包含设计费、80套棚架制作费用及设计生产版权买断费用。获奖团队需完成后续深化设计与方案优化，对接工厂完成80套棚架制作，并参与颁奖典礼、论坛分享及后续媒体报道。

Winning Proposal 1 winner

RMB 450,000 (pre-tax) + certificate

The award includes the design fee, the production cost for 80 canopy units, and the buyout fee for design and production copyrights.

The winning team will be required to complete subsequent design development and optimization, coordinate with the factory to produce the 80 canopy units, and participate in the award ceremony, forum sharing session, and follow-up media coverage.

荣誉奖（5名）

4000元/组（税前）1套样品的制作费用 + 荣誉奖证书

获奖团队将参与线下展览与沙龙，在天目里创意市集现场展示作品，与公众直接交流，并受邀参与颁奖典礼及相关传播活动。

Honorable 5 winners,

RMB 4,000 per team (pre-tax) for prototype production + certificate

Winning teams will participate in the offline exhibition and salon sessions, and will have the opportunity to present their work within the OōEli creative market, engaging directly with the public.

They will also be invited to take part in the award ceremony and related publicity activities.

*荣誉奖样品展出后，由天目里进行统一回收。

* After the prototype exhibition, all displayed prototypes will be collected by OōEli.

LOCUS Jury Panel

首届 LOCUS

评委阵容（持续邀约中）

* 以及市集商户代表（在天目里摊位社群征集反馈，与摊主线上投票），施工搭建代表（彭师傅 – 天目里指定搭建施工团队负责人）等后续使用与运营者参与评审。

As well as representatives of market vendors (with feedback collected from the OōEli stall community and online voting by stallholders), and construction representatives (Mr. Peng, head of the designated installation team for OōEli ), among other future users and operators, who will also participate in the evaluation process.

LOCUS

Registration Process

首届 LOCUS

报名流程

点击链接，参与报名：

Click the link below to register:

竞赛时间安排：

4月4日-4月21日

参赛作品征集

4月25日

第一轮线下评审（10 进 6）

同步举办「路上诗歌节」系列活动的主题分享，10 组入围团队进行现场路演（现场准备汇报文件，可以通过效果图、动画或模型进行更完整的展示）

5月底

第二轮线下评审（6 进 1）

同步举行主题沙龙分享及 6 组选手现场展示与汇报。

The competition schedule is as follows:

April 6 – April 21

Open call for submissions

April 25

First-round offline review (10 shortlisted entries → 6 finalists)

A themed talk as part of the “Poetry on the Road” festival will be held in parallel, with 10 shortlisted teams delivering on-site presentations (teams should prepare presentation materials, and may use renderings, animations, or models to communicate their proposals more comprehensively).

Late May

Second-round offline review (6 finalists → 1 winning scheme)

A second themed salon will be held concurrently, with on-site exhibition and presentations by the 6 finalist teams

LOCUS

Designers Community

LOCUS

天目里设计师社群

LOCUS 并不止于一次征集。

我们将面向本次竞赛及后续年度命题，吸纳优秀的设计师团队与个人，加入「天目里设计师社群」，作为园区长期合作与共创的核心人才。并获得天目里品牌背书，在重大节点（展览、论坛、案例发布）获得优先邀请。

优秀可落地的方案，将获得从概念 → 样机 → 场景试用 → 优化 → 规模化的全链路孵化支持。

LOCUS is not limited to a single open call.

Through this competition and future annual themes, outstanding design teams and individual designers will be invited to join the OōEli Designers Community, serving as core talent for the district’s long-term collaboration and co-creation.

Designers admitted to this network will receive the endorsement of the OōEli brand, along with priority invitations to participate and speak at key occasions, including exhibitions, forums, and case-study releases.

Strong, buildable proposals will also receive full-chain incubation support — from concept, prototype, and on-site testing to optimization and larger-scale implementation.

Competition

Organization

首届 LOCUS