# 零售店铺 Retail Store

# 室内设计 Interior Design

# 中国苏州 Suzhou China

# 面积 Area 336㎡

# 陈列设计 Display Design

©锐景摄影

World Super Market位于苏州美罗百货新区店地下一层，由连续的铺位构成. 业主将旗下美罗无界小奢的多国品牌资源在此处集中呈现，构建出一个兼具全球视野与日常温度的商业场景.

World Super Market is located on the basement level of the MATRO Department Store, composed of a series of continuous retail units. The owner has concentrated the multi-national brand resources of Matro Luxury Centre here, creating a commercial environment that balances global vision with everyday warmth.

©锐景摄影

KiKi建筑设计事务所主持建筑师关佳彦， 以 “色彩图谱”为灵感， 将色彩与肌理统一为编织空间的视觉韵律，通过流动的色彩线索，展开一场关于材质与色彩的体验式商业叙事.

Architect Yoshihiko Seki of KiKi ARCHi, serving as the lead designer, drew inspiration from the concept of a “color spectrum,” unifying color and texture into a woven visual rhythm. Through flowing color cues, the design unfolds an experiential commercial narrative centered on materiality and color.

©锐景摄影

设计从周边环境出发，项目（World Super Market）入口左侧是原有的超市（Market），空间基调为温暖的黄色. 设计师延续这份熟悉的视觉记忆，首先将主入口处陈列区设定为黄色，以相近的色调自然衔接项目与周边的视觉感官.

Starting from the surrounding context, the left side of World Super Market’s entrance connects to the original market of the mall, whose spatial tone is a warm yellow. The designers continued this familiar visual memory by establishing the main entrance display area in yellow, allowing a seamless visual transition between the project and its surroundings.

原有通道将连续铺位分隔出近2米的距离，这一“断裂”被转化为新的节奏. 设计师以隔断为媒介，在空间中植入多样性.

Existing aisles separate the continuous retail units by nearly 2 meters — a “break” that the designers transformed into a new spatial rhythm.

©锐景摄影

沿着色彩图谱， 黄色渐次延伸出绿色与蓝色， 不同陈列区因此拥有了独立而连贯的主色调，完整的空间视觉轴线得以形成.

Using partitions as a medium, diversity is embedded within the space. Along the color spectrum, yellow gradually transitions into green and blue, granting each display area an independent yet coherent dominant color, forming a complete visual axis throughout the space.

©锐景摄影

这些易于识别的颜色，在空间中自内而外流动，让人们能以最直观的方式感受到“同一店铺”的整体性与“不同产品”的差异性，一体与多元在此和谐共生.

These easily recognizable colors flow from the interior outward, allowing visitors to intuitively perceive both the unity of the store and the distinctiveness of its various products — a harmonious coexistence of the singularity and multiplicity.

©锐景摄影

空间材质的选择极为简洁，涵盖天花铝板，小块瓷砖与幕墙玻璃等. 几种日常而朴实的材料， 通过比例与组合的控制，生成了细腻的触感与层次.

The material palette is deliberately chic, including the ceiling aluminum panels, small-format tiles, and curtain wall glass. These everyday, modest materials, through the careful proportion and combination, create subtle textures and layers.

©锐景摄影

设计师将统一的系统逻辑贯穿于天花、墙面、地面与陈列道具四个主要空间元素，并为其赋予相应的色彩.

The designers implemented a unified system logic across four main spatial elements, such as the ceiling, walls, floor, and display fixtures, and assigned corresponding colors to each.

©锐景摄影

由于各陈列区间距仅2米且呈串联布局， 色彩的过渡被处理得如同水彩晕染 ——饱和度被适度收敛，使色调在不同材质与界面间自然流淌. 即便是同一色系，亦能展现丰富的层次与呼吸感.

Given the 2-meter spacing and sequential layout of the display areas, color transitions are handled like watercolor washes: saturation is moderately restrained, enabling tones to flow naturally across different materials and surfaces. Even within a single-color family, the design reveals rich layers and a sense of breathing.

©锐景摄影

空间的细节层层递进. 两种灰度的同色天花铝板在纵深方向上次第重叠，重叠处恰对应地面原色砖区域与通道开口，营造出舒适而有节奏的视觉对称.

Spatial details are layered and deliberate. Two rows of ceiling aluminum panels in the same color but with different saturations overlap sequentially along the depth of the space, with the overlapping sections precisely aligned with the original brick floor areas and aisle openings, creating a comfortable and rhythmic visual symmetry.

©锐景摄影

墙面与核心陈列装置采用小块瓷砖铺设，色调呼应区域主色；与地面衔接处的细节处理，则以材质的连续与转折，带出包裹感与光影投射的微妙质感.

Walls and central display installations are covered in small tiles, their tones echoing the dominant color of each zone. At the junction with the floor, the interplay of material continuity and transition produces a subtle sense of enclosure and nuanced light and shadow.

©锐景摄影

墙体展架与道具高处则回归简单的白，使不同的色彩区域在视觉上被柔和地串联，也为色系内部的层次变化带来 平衡与宁静.

The upper portions of wall-mounted shelves and fixtures return to a simple white, visually linking the different color zones while balancing and calming the internal gradations.

©锐景摄影

World Super Market呈现出一种极度克制的丰盈感—— 在“单纯”的逻辑中追求细节的极致. 从色彩过渡到材质衔接，从视觉轴线到陈列层次，人们行走其中，不仅是在浏览商品，更是在体验一种被精心编织的感官秩序：清晰、流动、柔和，却又饱含力量.

World Super Market presents a restrained yet abundant sensibility— pursuing the ultimate detail within a “pure” logic. From color transitions to material connections, from visual axes to display layering, visitors navigating the space are not only browsing products but also experiencing a meticulously woven sensory order: clear, fluid, soft, yet imbued with strength.