伍兹贝格将“人”置于设计的中心，同样也将“员工”作为事务所发展的核心，为设计师提供国际而多元化的平台。本期我们对话设计师小泽克裕 Katsuhiro Ozawa，多年来，他在中国和日本主要从事以零售为中心的大型综合体项目设计和交付，同时也用自己对设计的热情，通过客座教学的方式感染着下一代创意者，分享全文如下：

Katsuhiro Ozawa’s body of work has been primarily large-scale mixed-use projects centred around retail, specialising in façade design and delivery. Having helped deliver work in China and Japan, Katsuhiro’s passion for design has led to multiple guest critiquing roles at design schools – mentoring the next generation of creatives. Within his home studio of Hong Kong, Katsuhiro is known for his friendly, funny, and helpful nature.

Q1:

在伍兹贝格的职业生涯中，你通过自己的技能架起通往新市场的桥梁，那么对希望在设计行业实现跨文化交流的设计师，你有哪些建议？

我认为首先要做的是多角度观察两种不同文化下的工作日常，找到共通之处，更重要的是对存在差异的地方足够敏感。当你理解了自己的工作和项目在当地或者更广泛文化背景下的定位之后，便可以更清楚地明白自己的优势所在并以此对他人产生正面影响。要做到这一点，你还要学会积极倾听，宽容分享。

I would say that you must have a multi-faceted understanding of the meaning and relevance your daily work has in both cultures – being as sensitive to what they have in common as to what might set them apart. When you understand where your projects and work sit within the context of wider world, then you’re able to see your strengths clearly and consider how they might impact people’s lives in a positive way. To do this well, you must listen with the same vigor as you speak and be generous with what you have already learnt.

从加入伍兹贝格香港工作室到现在，我和团队一同经历和见证了中国市场的开放与创新、对数字科技的热衷以及人们生活方式的巨变，并将这些洞察融入设计策略，服务当地及全球设计创意。在之前日本购物中心协会主办的在线论坛中，我们通过伍兹贝格的亚洲项目经验与日本业界建立了跨文化联系，新加坡福南项目也让日本业界认可了伍兹贝格在综合体开发与场所营造领域的创新与专业。

China’s openness to experiment and eagerness to embrace new technology means I’ve seen a quantum evolution of people’s lifestyles since joining Woods Bagot. In my role at our Hong Kong studio, the insight I’ve gained puts me in a position to develop know how and new strategies for future lifestyles that can be applied to the rest of the world. I’ve recently been able to create cross-cultural connections in Japan by speaking at a retail developers conference, presenting a number of Woods Bagot’s projects in Asia before focusing on Funan. The response to our approach and critical design thinking has been very positive and has reaffirmed that we are testing new ideas in the field of mixed-use developments and place making.

▲ 福南摇身变未来综合体

Q2:

你在大型项目的外立面设计方面经验丰富，那么应该如何让大型建筑更具吸引力？

对于商业裙房的外立面设计，通常有几个考量：第一个也是最重要的一个是理解场地与周边社区的相邻关系以及所在城市的文化、历史肌理，然后决定体量、材料和形式。这样能够帮助我们突破场地的限制，在更大的城市背景下为项目找到相关性和独特性。

I have worked on various retail podium facades. There are a few ways to achieve this. An essential first step is to read and understand how the site relates to the local adjacencies, history and the greater urban context – considering scale, material, and form. Looking beyond our site boundaries to the urban context helps us discover elements that keep the project contextually grounded and ultimately relevant within its wider setting.

在上述基础上，我们需要考虑如何通过体量和建筑表达来创造明确而亲和的抵达体验。与景观设计师紧密合作，往往会创造更一体化的体验，让建筑与周围环境之间的界限变得模糊时，公众也能够更容易进入。

From there, we look to create a clear and welcoming narrative that defines the arrival experience. This can be done through massing and architectural expression, but the more successful result happens when we work closely with the landscape designer to create a holistic experience. When we blur boundaries between the building’s program and its surrounding, we can create permeable ground planes that invite the public in.

再就是如何将建筑外部与内部联系起来。在伍兹贝格，我们采用 "由内而外 "的设计方法，即将室内设计中的元素转译、应用在建筑外部设计中，如使用相似的材料、形式和图案，这会让立面更生动，分解后的体量更具宜人尺度，空间的使用者更理解建筑与室内的关系。

Another consideration when approaching façade design on large project is connecting the outside to the inside for a cohesive result. Woods Bagot takes an ‘inside-out’ approach where we express the internal program on the exterior in an honest manner – using similar materials, forms or patterning. This helps animate the façade and break the massing scale down to human elements – allowing users to understand and relate to the building’s interiors from the outside.

▲ 2019 MIPIM Asia “最佳综合体项目”铜奖

以新加坡福南项目为例，其外立面设计实现了建筑与室内的融合。折叠立面在阳光照射下呈现不断变化的锗色光谱，这一设计致敬了室内“生命之树”扎根的土壤和绵延而出的根系，也象征着福南与城市空间的连接。黑匣子剧院的立面则采用带有水平凹槽的黑色预制混凝土板，白天，阴影的投射为立面创造出深度，同时给人一种神秘感，而在夜间，凹槽的灯光亮起又为外立面增添别样的活力，以庆祝新加坡的戏剧文化。

We achieved this kind of connection when designing Funan by creating a façade that expressed the project’s multiple programs via their own design identity. Folded façade panels coated with dichroic paint catch the sun and create an ever-changing spectrum of bronze and orange colours. These colours and forms draw inspiration from the roots growing out of the Tree of Life by reaching out and connecting to the city. The black box theatre uses black precast concrete panels with horizontal grooves to cast subtle shadows and create depth, giving a mysterious identity during the day. In contrast, lights within the grooves light up to animate the façade at night, celebrating Singapore’s theatrical culture and talent.

▲ 2020 Global RLI 大奖 “最具创新力商业项目”优胜奖

人们对自己感兴趣的东西会有一种与生俱来的好奇心和深入探索的冲动。伍兹贝格的设计从外立面到各个微小的细节设计都旨在激发人们的感官，以空间使用者的需求为基础创造充满活力的目的地场所。

When we see something that intrigues us, I believe we have a natural tendency to want to enter and to explore things to satisfy our curiosity and excite our senses. From the façade design all the way through to the smallest detail, Woods Bagot designs with this innate human curiosity in mind, allowing us to create activated civic places and destinations.

Q3:

为什么福南对你来说是 一个“梦想项目 ”？

一个真正的好项目需要在多个层面上取得成功，而福南做到了这一点。首先，我们与客户建立的良好合作关系，让创意设计最终落地到空间呈现，创建出一个裨益周边和社区的城市综合体和全新的市民生活中心。

I think a good project works on multiple levels to be successful, and we were able to hit many of them with Funan. First, we created a collaborative relationship and process with our client, allowing us to spatially manifest our vision of creating a mixed-use civic hub that fostered communities with open and engaging public spaces that give back to society.

此外，伍兹贝格的价值观也充分融入福南的设计。黑盒子剧场繁荣当地艺术文化；在大型商场内引入单车道促进城市低碳未来；屋顶农场支持当地产业发展和有机生活等等，这些设计都旨在使福南成为新加坡城市中心一个能够长期存续的地标。

We also aligned with many of Woods Bagot’s values, such as supporting arts and culture with the black box theatre, moving towards a carbon-neutral society via end-of-trip bicycle facilities, and demonstrating how to raise Singapore’s local food culture production with the urban farm. Tying into these initiatives allowed the project to carry many levels of meaning and significance with a long-lasting positive impact.

我曾在共享生活空间 lyf 入住，也近距离体验到福南能够24小时吸引人们前往并为城市创造宜居空间的魅力所在：与城市互动，对人们的生活产生影响。

A while back, I had an opportunity to stay a night at Lyf service residences located inside Funan. By staying in the project overnight, I was able to experience how the building attracts people and creates livable spaces for the city over a 24-hour time frame. It was very rewarding to be able to see how our project can have an impact on people’s lives and hopefully we turned Singapore into a better place for it.

▲ 2020 澳大利亚建筑师协会大奖国际组 “商业建筑”优胜奖

Q4:

成为年轻设计师的导师，对你来说意味着什么？

在伍兹贝格，我很幸运能够和所尊敬的设计前辈们一起工作并获得他们的全力支持，从一开始的办公室内、商业室内到现在过渡到综合体领域的建筑设计，一路走来，每一次变化带来的都是机会和挑战，还有成长。

During my time at Woods Bagot, I have been lucky to have worked with people I respect who have taken the time to allow me to grow in terms of responsibility and roles that I did not expect I could do. When I joined, I worked on workplace interiors, retail interiors but have now transitioned to designing architectural mixed-use projects. Every change and step along the way was an opportunity and challenge, but I received full support from my seniors and that allowed me to grow and develop my career.

因此，能够回报和传递这些支持对我来说至关重要，相互的支持也能够帮助每个人充分发挥自己的潜力，在事业和生活中都找到成就感。事实上，我也从和不同领域年轻设计师合作的过程中学到了很多，他们新鲜、奋进的想法和对新设计方法的探索热情非常令人鼓舞。

Because of these experiences, returning or passing on the support that I received is essential to me. By supporting each other, everybody can reach their full potential and find fulfillment in their career and lives. The truth is I learn a lot from working with our young designers in different fields - their fresh, progressive ideas and technical input on new ways to design are inspiring.