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MVRDV为宝格丽BVLGARI设计的艺术装置在2018米兰设计周首次亮相,以创新诠释经典
    建筑师

    MVRDV · 2021-01-26 09:45:31

MVRDV与宝格丽合作为其设计的装置在2018年米兰设计周展出,以庆祝这个著名意大利品牌的经典和创意精神。装置位于布雷拉设计区,由MVRDV、 Iván Navarro 和 Courtney Smith 以及Storage Associati合作通过一个三维空间来诠释宝格丽品牌的经典要素:材质、模块及色彩。该裝置展览时间截至于2018年4月22日。

MVRDV collaborated with Bvlgari’s for Milan Design Week 2018 in an installation embodies the renowned Italian brand’s creative approach to be presented for the first time. The installation at the Brera Design District translates three key elements of Bvlgari creativity – materials, modularity and colour –into a three-dimensional space, interpreted by MVRDV, Iván Navarro & Courtney Smith and Storage Associati. Theinstallation is on view until 22 April 2018.

图/Image: Bvlgari

装置带领观众进入一个抽象的全新宇宙。

The installation welcomes visitors into an abstract universe and captures the colours and inventiveness of Bvlgari

作为一个融合新型与贵重材质的先锋,将模块化应用于珠宝成品的开创者,同时也是色彩的大师,宝格丽一直在挑战设计界的规则,总是试图挑战并设想新的美学标准。本次装置将邀请参观者进入一个抽象的全新宇宙。在这里,人们需要被迫抛弃固有的观念,从而真正体会到宝格丽艺术和设计的本质:先解构旧规则以重塑新秩序。

A pioneer in mixing innovative and highly precious materials, the inventor of modularity in prêt-à-porter jewellery, and a master of colour, Bvlgari has always challenged the rules of design, defying and re-envisioning aesthetic standards. The installation welcomes visitors into an abstract universe, where they are forced to abandon everything they know so that they may grasp the Bvlgari essence of art and design: to deconstruct rules in order to reinvent them.

“我们希望通过这个装置表达出宝格丽这个世界著名品牌的经典要素:色彩、材质及创造性.” MVRDV联合创始人Jacob van Rijs说道,“将宝格丽的经典Serpenti图案转换为一个空间,将珠宝变成建筑,由此进入Serpenti的世界!”

“With this installation, we wanted to capture the colours, materials and inventiveness of Bvlgari as a world-renowned brand,” says Jacob van Rijs, co-founder, MVRDV. “ By turning their time-less Serpenti pattern into a space, jewellery becomes architecture. Enter the Serpenti!”

图/Image: Bvlgari

其呈现了受工业设计启发的各式材质,宝格丽也常使用其他领域的元素应用于其珠宝设计中。

Bringing together a world of materials inspired by Industrial Design, Bvlgari jewellery has regularly used elements from other fields

MVRDV的装置将宝格丽标志性的Serpenti系列手环转变成为一种空间体验:精心制作的独特“鳞片”填满整个房间形成拱顶,与镜面相结合共同创造出万花筒般的效果,将参观者引入一个由精美珍贵和非常规材质共同构成的宝格丽世界。每一个“鳞片”的材质都取自于宝格丽珠宝的经典样式,而建筑空间代表着无数可能性的组合。它将世界各地受工业设计启发的材料结合在一起,宝格丽也经常大胆借用其他领域的元素应用于其珠宝设计中。

MVRDV’s installation transforms Bvlgari’s iconic Serpenti bracelet into a spatial experience: a vault made of uniquely crafted scales fills an entire room and combined with mirrors it creates a kaleidoscope effect which introduces the visitor to Bvlgari world of precious and unconventional materials. Each of the scales is made from Bvlgari’s repertoire of materials used for jewels and architectural spaces representing the vast possibilities of combinations. Bringing together a world of materials inspired by Industrial Design, Bvlgari jewellery has regularly used elements that are traditionally reserved to other fields.

在米兰设计周的装置展示位于布雷拉设计区,也是“米兰会外展“(Fuorisalone)的一部分。地址:Via delle Erbe, 2, 20121 Milano MI, Italia。

The showcase at Milan Design Week takes place in the Brera Design District as part of Milan’s Fuorisalone located at Via delle Erbe, 2, 20121 Milano MI, Italia


MVRDV 事务所由Winy Maas, Jacob van Rijs和Nathalie de Vries于1993年在荷兰鹿特丹创立。其设计和研究旨在为全球的当代城市规划和建筑设计提供解决方案。已建成的项目包括2000年汉诺威世博会荷兰馆 和鹿特丹的市集住宅。MVRDV的作品遍布全球,并多次获得国际奖项。MVRDV同时与荷兰代尔夫特理工大学开展合作,开设了The Why Factory,一个探讨未来城市规划与建筑的智慧库与研究机构。

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2021-01-26 09:45:31

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