宝格丽的吉隆坡旗舰店一展新颜，全新的外立面既彰显了该奢侈品牌的历史传承，又对传统材质进行了创新应用。吉隆坡店是MVRDV为宝格丽设计的一系列外立面中的首个项目，透着金光的混凝土与树脂共同造就了带有大理石纹理的外立面，将源自孔多蒂街旗舰店的标志性檐口与流光溢彩的建筑材料完美交融。

BVLGARI’S flagship store in Kuala Lumpur has opened with a new façade that imagines theluxury brand’s heritage and experiments with traditional materials. The KualaLumpur storefront is the first in a series of MVRDV façade designs for theluxury brand. This façade uses concrete and resin permeated by gold light, to create a marble-veined façadecombining BVLGARI’S signatory cornice from its via Condotti store with a worldof exuberant materials.

宝格丽的吉隆坡旗舰店其外立面由混凝土、树脂和黄铜翻新而成。

 Bulgari flagship store Kuala Lumpur has been updated with a striking concrete, resin and brass façade

图片版权: Daria Scagliola

編輯: StijnBrakkee 

这家宝格丽旗舰店坐落于热闹的武吉免登区中心，是入驻吉隆坡柏威年购物中心的奢侈品门店之一，其外立面由混凝土、树脂和黄铜翻新而成。一个多世纪以来，宝格丽始终以放眼未来、开拓创新的精神引领意大利风情，从罗马艺术的永恒之美中汲取灵感，并注入独特的当代风格。

Located in the heart of the buzzing Bukit Bintang district, and one of a number of offerings for luxury goods in Pavilion Kuala Lumpur Shopping Mall, the BVLGARI flagship store has been updated with a striking concrete, resin and brass façade. For over a century, BVLGARI has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art, while giving it a distinctive contemporary touch.

白天的门店外立面呈现有机纹理，晚上则彰显出戏剧化的效果。

By day, the store façade is organic whilst at night a more dramatic effect. 

图片版权: Daria Scagliola

編輯: StijnBrakkee 

“通过为宝格丽设计全新外立面，我们想向全世界展现这个知名意大利品牌的历史精粹，在传承过去的同时面向未来，”MVRDV的联合创始人Jacobvan Rijs表示。“宝格丽是一个大胆不羁、魅力四射、充满生机的罗马品牌，因此我们把这些主题作为关键元素，融入外立面的创意中。”

“With this new façade for Bvlgari, we emphasize the historic essence of the renowned Italian brand to theworld, looking not only to the past but to the future as well,” says Jacobvan Rijs, co-founder of MVRDV. “Bvlgari is a bold, glamorous, exuberant and undeniably Roman brand, so we interpreted these themes as key ingredients for an innovative façade.”

MVRDV为宝格丽全球门店的外立面制作了一个目录，这些设计策略可适用于未来旗舰店，使它们无论开在何处都独树一帜，引人瞩目。这样的设计策略和方式提供了无限的可能性，将精美细节与优质材料相结合。

MVRDV developed a catalogue for BVLGARI international façades, a strategy that can be adopted for futurestores, making them instantly recognisable and unique in any global location. Anapproach offering endless possibilities that combine sophisticated detailing with high-quality materials.

光线透过外立面的纹理，产生类似大理石的视觉效果。

Light permeates through the veins in the facade, making it resemble marble.

图片版权: Daria Scagliola

編輯: StijnBrakkee 

外立面的玻璃由黄铜镶边，玻璃的琥珀色向建筑顶部方向逐渐淡出。室内外的立面皆采用了以金色树脂为纹理的玻璃纤维增强混凝土(GRC)。光线透过外立面的纹理，产生类似大理石的视觉效果。构想出初步设计方案后，MVRDV与诸多合作伙伴展开密切合作，包括代尔夫特理工大学的研究团队和擅长外立面制作的Tensoforma公司。

The glass of the façade is framed in brass and has an amber colour that fades towards the top of the building. This new product consists of glass fibre reinforced concrete with veins filled with golden resin for both interior and exterior facades. Light permeates through the veins in the facade, making it resemble marble.  After conceiving the initial design, MVRDV worked closely with a number of partners including a research team at TU Delft and Tensoforma who worked on façade production.

光线透过外立面的纹理，产生类似大理石的视觉效果。

Light permeates through the veins in the facade, making it resemble marble.

图片版权: Daria Scagliola

編輯: StijnBrakkee 

孔多蒂街旗舰店的檐口造型作为经典元素，以各种形式应用于全球各地；其标志性的大理石外立面将通过创新的材料组合，得到重塑和重新演绎。在吉隆坡旗舰店，店内的光亮透过混凝土与树脂外立面，形成金色纹理。白天的门店外立面呈现有机纹理，晚上则彰显出戏剧化的效果。

The cornice of via Condotti is a set element used asymmetrically in different locations over the world, and its iconic marble façade will be reinvented and reinterpreted by material experiments. In Kuala Lumpur, a concreteand resin façade is permeated with gold veins illuminated from the inside. By day, the store façade is organic whilst at night a more dramatic effect is reached.

这家宝格丽旗舰店坐落于热闹的武吉免登区中心，是入驻吉隆坡柏威年购物中心的奢侈品门店之一。

The store is one of a number of luxury offerings located in the heart of the buzzing Bukit Bintang district 

图片版权: Daria Scagliola

編輯: StijnBrakkee 

MVRDV 事务所由Winy Maas, Jacob van Rijs和Nathalie de Vries于1993年在荷兰鹿特丹创立。其设计和研究旨在为全球的当代城市规划和建筑设计提供解决方案。已建成的项目包括2000年汉诺威世博会荷兰馆 和鹿特丹的市集住宅。MVRDV的作品遍布全球，并多次获得国际奖项。MVRDV同时与荷兰代尔夫特理工大学开展合作，开设了The Why Factory，一个探讨未来城市规划与建筑的智慧库与研究机构。