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那小海 · 2024-06-19 01:50:25
“真正的企业家是人群中呈小概率分布的人,他们是企业和社会进步的驱动力,善于创新,勇于承担风险,具有超强的心理承受能力。
企业家能看到别人看不到的机遇,能说服很多人和他一起走,富有个人魅力。”
五月下旬,似乎一夜之间,好风悄至,花开似海,云卷云舒;
通惠河畔,北京城市图书馆有如水晶宫,吸引无数人,或前来纯粹打卡,或沉醉于文字世界不知归处。
"青年建筑" 记者那小海受 Kuraray 委托,有幸采访到北玻副总裁高琦,听他讲述一家民营企业如何从0开始,以研发为先,生产在后,不断攻坚不断创新,成为如今世界 top 2 的玻璃深加工企业。
高琦中英文流利切换,本采访双语呈现,中国故事,世界表达。
我是北玻股份副总裁,玻璃深加工事业部的总经理高琦。
北玻股份1995年创立,到明年有30年了,是一家从零开始的民营企业,最开始是做钢化玻璃用的钢化炉,发展到现在,包含钢化炉和玻璃深加工两大主产业,以及玻璃镀膜设备、轻晶石等产业,并于2011年在深交所上市,公司产品遍布全国,并成套出口到美国、英国、德国、法国、日本、印度、巴西、沙特、埃及、土耳其、澳大利亚等超过110个国家和地区,同时拥有一套完善的国内、国际销售服务体系。
北玻的玻璃深加工业务首先是一个研发公司,其次才是生产公司,技术赢得高端的市场。我们的生意哲学是通过技术创新,让玻璃质量始终得到提升,发展出更多好的品种的玻璃。
快速发展的契机源于跟国际知名大公司的合作,通过不断迎接他们提出的新挑战,发挥创造力,攻克了一系列的世界级的其他厂商解决不了的技术难题。
玻璃深加工产业发展是在98年从0开始的,到2004年接触国家大剧院项目,当时市场上的玻璃变形比较大,从侧面容易看见玻璃钢化斑比较重,业主要求特别高,希望能克服这些现象。公司投入了研发力量去研究解决,做完之后,法国建筑师安德鲁特别满意,就选择了北玻的产品。我们觉得研发这件事非常重要,自此以后就重视企业的产品研发方面的投入。
到2008年中国开奥运会,国际大公司都希望借这次机会在中国开店开展生意,纷纷找我们来合作,跟他们不断的接触过程中,碰到各种各样的要求,我们几乎没有拒绝的,他们说什么我们都说能做,要给我们一点时间,半年或者一年投入力量研发,造设备,试生产,几乎都挑战成功了,到现在我们也是这个模式。
所以北玻跟一般的公司不一样,一般公司定型几种产品,成千上万件的生产,北玻不是,我们的企业定位首先是研发,然后才是生产。研发出来的品质一般的公司就很难达到。case by case,每个项目都不一样,都有更高要求,都多多少少带点研发,有的项目就是研发为主。
公司从2004年开始逐渐转型,2008年开始一个比较大的飞跃,因为跟国际的大公司有了实质性的合作,生意版图逐渐开拓到全球各地。前两年卡塔尔世界杯,有一个五星级酒店,当地的业主主动找到我们,也挺难的东西,我们完成的也挺好,他有4栋楼,我们做了2栋,另外2栋是德国人做的,都是有挑战难度的,我们难度更高一点,完成之后也获得好评。
我们现在正在同时给两个卡地亚的专卖店供货,一个在美国一个在日本,所以我们已经是国际公认的高端玻璃加工品牌。中国市场的竞争也比较残酷,有时候价格比拼十分激烈,但一般在同等价位上,北玻对于项目基本是十拿九稳的。
我们非常注重国际交流,每年大概会参加至少5个国际展览。德国GlassTec国际玻璃技术展览会是全世界最大的玻璃生产商加工商设备商的展会,每两年一届,其中有一个“technology live创新展示玻璃技术展馆”不收费,邀请全世界被认为最好的最具创新的玻璃公司参展,我们是唯一一个受邀的中国玻璃的生产商,并且连续两届参展,今年是第三届,能够受邀进入展馆也是非常令人自豪,给中国企业争光了。
关于北京城市图书馆
北京城市图书馆开业之后也受到很多人的关注和喜欢,在这个项目里面北玻也面临了诸多挑战。外墙玻璃幕墙,最大的一片玻璃是2.5×16米,是由7片15毫米组成的双夹胶中空双层Low-e玻璃,每块玻璃大概有12吨,非常重,用的SentryGlas离子性中间膜,它的特点是,做夹层的时候技术条件非常苛刻,做出来之后透明度非常高。多层夹胶片其实非常厚,看出来还要很透明,世界上绝大多数厂商都做不好,大多数做完了之后有雾度看着就不是那么清透了。
建筑师Snohetta事务所很关心清透感,要求室内看室外的静物还原性好,透亮。另外,它是一种节能玻璃,要防晒隔热,在室内阅读并不会太晒;还有就是玻璃的平整度,城市图书馆项目的玻璃平整度比旁边的其他建筑都要好很多,无论是从里往外看,还是从外面看反射,都是不变形的,这些都是建筑师比较关注的地方。
最后,7层玻璃构成了结构玻璃,它是国内首座超高自承重式玻璃幕墙结构建筑,需要百分百保证玻璃的安全性,因为钢化玻璃有个大问题,就是有一定的自爆的概率,大概有个千分之三到万分之五,这是行业的普遍的难题,但是这个工程这么大一片玻璃很难更换,所以必须选择一个最好的厂家保证它不自爆。我们选原材料的时候精挑细选,用的是浮法超白原片,厂家生产的只有5%的我们才能用,是最好的材料经过最苛刻的加工,才能形成最终的完美产品。开业到现在已经有半年多了,没有一片自爆的玻璃,非常安全。
我们和Kuraray一起,在研发上投入了很大的精力,每一个项目都认真对待。当初做大样的时候,我亲自盯,大年28、29了,我们才把大样送到工地来,业主和建筑师也比较了很多同类产品的供应商,觉得我们比别的厂家的产品好很多。项目完成后,也获得了业主、建筑师Snohetta事务所以及老百姓的高度认可。
为了这个项目,我们自身也开发了一系列的设备,外立面的玻璃之间互相支撑,都是拼角的,20多种不同的角度,当时世界上没有这种玻璃磨边的设备,我们自己研发怎么能磨的又快质量又好,还把钢化炉进一步改造,让它更平整,让钢化斑更轻。
这个项目很成功,现在又成了网红, 天津工厂在宝坻,离这开车大概一个小时,每一批国内的客户,每一批外国的客户,我们都带他到这来,大多数是主动要求来参观的,基本就是看玻璃。
我感觉,没有一座建筑像北京城市图书馆一样,从里往外看,四面都如此透明如此辉煌,夏天清透,冬天下雪的时候,旁边树叶掉落了,建筑就像水晶宫一样梦幻。能出色的完成这个项目,我们也挺自豪的。
与可乐丽Kuraray的长期合作
第一次使用可乐丽的项目是北京南站,用在地面玻璃,地下室机房很大,所以要求地面必须坚固,SentryGlas在当时对于很多人来说很陌生,它是有自支撑的效果,非常坚固,具有超安全的性能。玻璃即使碎了,人和玻璃也掉不下去,能坚持半个月甚至一个月,给运营方充足的时间去替换。这么多年过去了,玻璃地面的整个状态仍然很好,没有发生破碎的现象,依然很有安全保障。
后来,与Kuraray的合作越来越多,冬奥会国家速滑馆也用了,国家会议中心也用了,量都很大,最近正在建设的上海大歌剧院也用了,也是Snohetta建筑师事务所的作品。包括最近正在进行的安吉两山中心项目,也用的SentryGlas,它是个很好的产品,取代了传统的建筑材料,能够让玻璃既能做到自承重,还能保持透明,又大又安全,室内室外的视线毫无阻碍,再加上玻璃表面的功能膜,使得整体效果既高透又不晒。
我们还是挺感谢可乐丽的,最开始用SentryGlas的时候,经验不是特别多,可乐丽就派资深工程师到我们工厂待了很长时间,帮助我们一起了解这个材料,做了很多的实验。
最开始攻坚国际知名品牌的专卖店项目碰到很多的挑战,可乐丽和我们一起研发了半年的时间,合作解决了世界性的难题,形成超大的玻璃幕墙和很酷的玻璃楼梯,其中的技术难点,一般的企业也不太容易掌握。这些年,我们的发展过程中得到了可乐丽的很多帮助,包括每年在美国都有不少项目,每次到美国,可乐丽的工程师也会跟我们见面,共同探讨新的项目和技术,如何保证及时供货,如何保证质量,保证每批产品都是合格的。
北玻有一个原则,生产的每片玻璃都要是工艺品级别的,所以必须用最好的材料。可乐丽不仅仅是SentryGlas,还有PVB产品,我们用他们在德国生产的Trosifol的Ultra clear PVB,是系列里面最高端的超透明胶片,我们只用这种,就是要给客户创造最极致的视觉体验,公司的原则就是,如果不想要极致的体验的客户的项目,我们就不参与了。
基本上世界上公认,我们的产品质量与德国的一家玻璃加工商是一个水准的,他们的产品哲学也是每一片玻璃都要是工艺品级的,我也参观过他们的车间,地面天花板都是白的,所有的东西都一尘不染,我们跟他们的产品哲学一样,质量不比他们差。两家的产品质量高于几乎世界上所有其他的玻璃加工企业。
我们几乎没有使用过国产品牌的SGP,因为做测试的时候,发现它们的胶片呈现效果有点黄,透明度不够高。如果加5层6层叠加,从室内向室外看,透明度就大受影响,这是我们最担心的,因为公司立足于最高端的市场,就是给最高端的客户提供最好品质的产品,不输给德国任何一家玻璃加工厂,这是我们的宗旨,所以就要选用最好的材料。
另一方面是产品的持续期和可靠性,大体量的项目,万一将来玻璃胶片出问题,室内室外的视线不通透了,玻璃得全换,这是我们无法承担的风险。必须采用经过长时间的实践检验的产品,哪怕代价高一些。所以说,到目前为止,我们几乎没有使用过国产胶片。
现在国内的零售市场,比如很多豪宅业主都希望玻璃又大又安全。豪宅顶层的玻璃栏杆,以前是用PVB做的,毕竟不是100%安全,假如两片玻璃都爆了,那就坍塌了,虽然可能性非常低,但是不能说完全没有。但是用SentryGlas就不一样了,非常通透,同时强度非常高,绝对安全。技术改变,创造了人类更美好的生活。
北玻现在非常注重在设计师以及普通使用者的圈子里宣传我们的玻璃。因为在普通老百姓甚至在很多设计师眼里,玻璃就是透明的东西,挺简单,他们并不关注。我们告诉他们,什么是好玻璃,我们的玻璃的视觉效果跟其他的玻璃有什么区别?
在宣传方面,我们非常舍得投入,但是这个事儿也有一个前提,我们得有新技术,新产品,否则也是徒劳做无用功。我们还在创新,用新的夹层材料做桌子,以前没有人这么做过桌子,北玻想告诉全世界,中国也是有创新的公司,能够拿出好的产品。
北玻有话对设计师说
我们的模式跟一般的工厂不一样,一般来讲,我们不拒绝建筑师的好的idea,如果他们提出了一个非常酷的idea,我们承诺为他们去做研发。现在跟世界上很多知名的建筑师的合作都是这样的模式,相当于高端定制,没有一个工程是重复的,而且是达到行业的最高质量水准。我们先努力研发,之后才是生产。而且我们在世界玻璃加工企业是Top Two级别的,大家完全没必要舍近求远去找国外加工商定制。
给你举个例子,两年前在澳大利亚完成了一个布里斯班新艺术馆的项目,承包商是欧洲的,玻璃设计出来之后,全世界没人能做,然后问我们能不能做,我们当时也不能做,但是感觉有七成把握,但是需要造新设备来。
中国人最可贵的地方就是敢于冒险,我们先把合同跟他签了,如果失败,赔偿给他们总合同额不超过15%,研发失败的可能性是有的,我让你不受损失,我还给你钱。工程师一年以后要货,最后我们还真的完全自主研发、生产出来了,他们非常满意。
中国人work very hard,我们跟可乐丽共同攻关的项目日以继夜的干,仅仅用了半年,同样的难度,德国人用了一年半。我觉得中国经过20年的长期和平高速的发展,技术和人才都经过积累,进入了量变到质变的阶段。不光是我们企业,所有行业头部企业以前是追随,甚至是copy,下一步就进入了超越阶段。现在超大弯钢化技术,我们是鼻祖,是第一家研发生产出来的,所有超过6米的弯钢化技术都是来自North Glass,是中国创造,后来国外也学习了也都有了。
4年前日本人到我们工厂转了一圈,听了质量控制计划和方案,他们说,15年前中国的玻璃不如日本,现在日本的玻璃不如中国的。我们现在每年在日本都有几个大项目,包括东京银座奢侈品一条街上很多旗舰店项目。
英文内容同样精彩
I am the vice president of North Glass and the general manager of the Glass Processing Department. At North Glass, our philosophy regarding glass is that we focus on the technology of how to develop and research new techniques to make the glass quality better and create new products. So that is our approach which we rely on to work with architects and our clients to create a better grade and really nice glass, which is what we have achieved in recent years. So we have obtained a lot of products in both the overseas market and the domestic market. Therefore, I hope all our clients are satisfied with the glass's call quality.
North Glass was founded in 1995. For 30 years, it started from a tempering furnace and has now been capable of conducting glass processing as well. In fact, the level of glass processing, especially that of the glass piping, is relatively high. We are also the supplier for some very renowned companies around the world. Our business covers America, Canada, Japan, Korea, Hong Kong, Taiwan of China, the Middle East, and Europe. We have grown and developed.
I believe everything has its starting point. Actually, at the beginning, we were not at a high level. We started our glass processing business in Beijing in 1998. In 2004, we obtained the project of the State Opera. So at that time, our company advanced to handle high-level and high-requirement projects. There were indeed a lot of challenges. Actually, we also have business with many famous luxury retail stores such as LV, Hermes, Chanel, Gucci, Prada, and Nike. We focus our business on the processing glass for customers with higher requirements.
In fact, we are not an ordinary glass processing company. We focus our funds and personnel on R&D and subsequent production. We have a very good concept on how to develop our business to meet the high demands of high-end customers. Generally speaking, our R&D schedule is to make the glass appear more elegant, more refined, and all the better than before.
So it truly requires excellent technology. In recent years, even domestically, we have also participated in some renowned projects such as the national skating stadium and the national congress center and the Shanghai Grand Opera. The glass used in these projects is also very nice. So we supply the glass to these customers. Hence, it really needs good technology. We also need technology in the overseas market. For instance, we just completed the tallest building in Japan in Tokyo. That is called TAP, and it is the tallest one until now. We won the project two years ago. This definitely depends on excellent technology. It almost has nothing to do with the price. They simply want the best.
In North Glass philosophy, it is R&D first and then production. Only in this way can we provide the truly excellent glass that is needed. When you have an idea, you must make it a reality. You must create something new and conduct testing. So our approach is completely different from that of most other glass processing companies. We have received extremely positive evaluations from the clients.
For Beijing City Liabrary, I can directly say that without SentryGlas, everything would change. You couldn't design such a large glass in this shape. The largest glass,
The size is 2.5 meters by 16 meters. The weight is 12 tons, which is extremely heavy. It is made up of 7 pieces of glass, and each piece of glass is 15 millimeters. It is a double glazing, laminated and insulating. It's not easy, especially in the laminated process where 5 pieces of glass are laminated. After you finish the lamination, it is very easy to notice that when you look at the glass from the inside to the outside, it is not as clear as before. That is the biggest challenge. There are 4 pieces of SentryGlas, and it requires very precise control of the temperature.
There is another challenge related to it. It is the tempering technology where there are 7 pieces of 50-millimeter glass. So there are always cringe marks during the tempering. So in this building, the quality is very good. That's what the architect cares about, the cosmetic effect. They want the glass to be clear, clean, and transparent. After the opening of this project the architect Snohetta came, they were very happy.
And another challenge is that we have to deliver all the glass within 3 months. That is the biggest challenge. There are more than 10,000 square meters of glass. So the delivery time is very tight. Before we signed the contract, we prepared for almost a year. We got everything ready. We bought SentryGlas and even built the machine, the edging machine. So we started our R&D one year before we signed the contract. And when the client came to our factory and saw that the machine was ready, the material was ready, and people knew what they would do and were confident that they could achieve the quality. So they awarded these projects to North Glass. It's not easy.
I remember in 2006. we began to use SentryGlas. We started a cooperation with Kuraray for a project of the Beijing South Railway Station. At that time, it was the largest railway station in Asia. We used SentryGlas in the floor because beneath the floor, there were many machines operating. So for people walking on the floor, the glass had to be very strong and safe. SentryGlas is a very advanced material. Even if the glass breaks, SentryGlas itself can still support the weight for some time, maybe a week or two. So in order to give you time to replace the glass, it is a very good material.
So the Beijing South Railway Station has been 20 years now, and I can confidently say that it is still good, still very safe, without any breakage.
In the Shanghai Grand Opera project, all the glass uses Kuraray SentryGlas. It is designed by the Norwegian architect Snohetta. It seems that they like jumbo glass, that is, the glass size. It is quite large. It seems to be 2.8 by 7 meters. Most of the glass there is 7 meters. So it looks brilliant and allows more light in. It is almost finished. Now, currently they are very satisfied with the glass.
Also, for the Queen's style, the skating stadium. In the national skating stadium, all the laminated glass is made of SentryGlas because it is safe.
Actually, 20 years ago, it was a new material for most people, especially Chinese architects, who didn't know what SentryGlas was. This changed the traditional way of design. So architects can design larger glass. It can become bigger and bigger. 20 years ago, the maximum size of the glass used in buildings was about 3.3 by 6 meters. Things have changed. Now the largest is 3.3 by 24 meters. It is said that now we can do the 24-meter coating, tempering, laminating, and insulating glass. So it also depends on the new materials.
SentryGlas, I believe, can last for almost 30 years, or perhaps even longer. It has endured for a long time with quality assurance. That is extremely important. The problem with the local SGP is that its duration and reliability don't last for a long time. So you have to take the risk of failure. If there is a failure of the SGP, you will have to suffer great losses due to the default parked. That's what I'm worried about. Another aspect is that even the quality is different. The local one is a bit yellowish and milky compared to SentryGlas. We only focus on high-end customers in the world, so basically in the near future we cannot use the local SGP.
In the very early stage of the application of SentryGlas, we had no experience in how to use it in the product. At that time, Kuraray was really great. They dispatched a very good and experienced engineer to our factory and even lived in our factory to work together with us, helping us to overcome all the difficulties to obtain the best quality. I still remember that for almost half a year we worked together to provide a jumbo glass to a famous company in the world. They built a retail store in Shanghai. It had a fantastic design. It was not easy to achieve, but we worked together with Kuraray, and finally we accomplished it. You can say it was created in China.
In fact, We have established a very good relationship with world-famous architects. We also like to establish a good relationship with domestic architects and designers. We also aim to encourage and support them regarding the new ideas about glass design. As I just mentioned, North Glass is primarily a R&D company and then a production company. Hence, we are fond of cooperating with designers.
We also like to welcome them to visit our factory and communicate with our staff. If they have really good ideas, we can have conversations with each other. And then let's work together to discuss what we can do and try our best to make it come true. It's very good, especially the young generation who likes new things and new products. Actually, we participated in the Guangzhou Design Week last year and achieved great success. This year we will also attend and rent a booth of about 200 square meters. A lot of new products will be displayed there.
North Glass is an innovative company, not just a production company. Therefore, we have to work with those who really have good and innovative ideas.
Twenty years ago, I met an Italian designer and he told me that "we Italians design and you Chinese people produce". I was not very happy at that time. I would like to say that Chinese people can also design very good products. That is what I want to say to the young designers.
特别声明
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