CLOU项目 | 万科青岛国家广告产业园-建筑档案

‍ CLOU项目 | 万科青岛国家广告产业园

万科青岛国家广告产业园坐落于青岛市城阳区，是万科集团打造的大型创意企业集群与办公园区；CLOU负责设计的园区内单体建筑，是由文化书店与城市会客厅两部分组成，致力于提供促进两岸文化交流的空间。作为CLOU一个建成已久的项目，这个产业园区也体现了CLOU一直以来在退台建筑和办公商业融合方面的探索。

CLOU项目 | 万科青岛国家广告产业园

Qingdao Vanke Business Park located in Chengyang District has been developed by Vanke as a hub for innovative businesses. The park's latest addition is a colourful stepped mixed-use complex designed by CLOU. Accommodating a bookstore, a small city hall and retail spaces provide exciting meeting places for cross-cultural communications. The design reflects CLOU's ongoing exploration of stepped architecture and office and commercial design integration.

CLOU项目 | 万科青岛国家广告产业园

考虑到创意园区将服务于中小型创意公司和部分零售业态，我们希望将传统封闭式的办公建筑打开，创造出充满活力和趣味的探索路径和公共活动空间。

CLOU项目 | 万科青岛国家广告产业园

The design responds to the predominately small and medium-sized companies and young creative retailers in the office park. Opening what would traditionally be a closed building, we created exciting paths of exploration and vibrant social spaces.

CLOU项目 | 万科青岛国家广告产业园

CLOU的设计通过不同程度的退台，将10,000平方米的体量切割为随着角度转换而变化的雕塑体般的形态，从不同的视角望去，建筑呈现出多样化的轮廓。

CLOU has carved the 10,000 sqm massing into a sculptural form with stepped terraces for a proposal that shifts character from different viewpoints.

CLOU项目 | 万科青岛国家广告产业园

亲人尺度的露台庭院空间成为了办公区的延伸，营造出不同程度的半私密空间。高低错落的退台创造出一系列可以灵活举办户外活动的垂直景观，模糊了室内室外的边界。

CLOU项目 | 万科青岛国家广告产业园

The human-scale terraces become an extension of the office areas. Varying semi-private spaces are curated into a series of vertical landscapes with the flexibility to host creative outdoor events.

建筑呈阶梯的盒子形态，搭配几何形态的门窗，具有一种理性的美感。立面的处理方式采用灰色和粉色，从远处看，深红色、浅红色的铝板若隐若现，为整个园区带来一抹瑰丽的暖色调，也成为街区一道标志性的城市景观。

CLOU项目 | 万科青岛国家广告产业园

The volumetric form resembles stepped boxes paired with geometric windows and expresses a rational beauty. The façade design plays with shades of pinks and silver, which, from a distance, creates a luminous effect that animates as one approach.

CLOU项目 | 万科青岛国家广告产业园